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Hoping for new light in `media dark` India
India's vast "media dark" rural market is the recipient of something new: empathy from urban marketers. Rural India is the real India, rural marketers have grown hoarse telling us. Yet, few of India’s marketing success stories seem to come from the vast rural heartland everyone talks about. Could that be changing? ......

Watch TV, catch tax evaders
The Service Tax Department has come up with an ingenuous way to ensure stars endorsing products don’t evade tax: stay glued to the TV. Two inspectors -- who would normally conduct searches and register cases -- have been deputed to watch TV and read newspapers throughout their duty hours to gather “intelligence” on actors .......

India proposes media regulatory plan -FT
SINGAPORE, June 27 (Reuters) - India's legislature is to consider a bill that would force the country's media empires to restructure, the Financial Times reported on Tuesday.......

MSN India ties up with
MSN India today announced it's partnership with Desiya Inc., a New Jersey based online travel company for it’s newly launched online travel services channel - MSN India will now offer its users travel bookings and services including air tickets, hotel bookings, car rental, holidays ........

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