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Government and industry to promote Indian fashion jointly

Four major steps taken by the Indian Government in favour of the fashion industry, give enough credence to the efforts put in to develop it on the global platform. It shows how India is trying to make its mark in the world of fashion.

This also proves that without the government's support Indian fashion may not make a mark on the global market.

First of the changes incorporated was the decision of the Fashion Design Council of India (FDCI), to organize two India Fashion Week every year instead of one, against international practice.

Secondly, the Government has taken the initiative to establish Trend Dialogue with designers to bring about design consciousness not only in fashion trade but in other industries, as well.

The Commerce Ministry's decision to participate in prestigious The Sourcing Zone event to be held in Las Vegas next year, is one of great importance. The Sourcing Zone is the largest, most comprehensive and cost effective apparel trade events in the US that caters to 3,500 exhibitors, 5,000 brands and 90,000 attendees.

It is an event where product development groups can find and learn about new trends in fashion from all over the world at one fixed location.

The show will be held at Las Vegas and begins from Feb 21-24, 2006.

Fourth, is the Indian Government's decision to accord University status to the National Institute of Fashion Technology (NIFT), which revolutionized the fashion in the country with its inception in 1986. This would provide more autonomy to NIFT and will also be able to offer degrees and other higher courses in the field.

Executives believe that NIFT is a poineer and has initiated formal fashion training and professionalized fashion designing in India.


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