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The Lycra Images Fashion Awards '06

The full force of the fashion and business fraternity was present to witness the Grande Finale of the Images Fashion Forum '06 in style with the Lycra Images Fashion Awards '06.

Celebrity movie and TV stars and corporate honchos alike were humored by the inimitable Javed Jaffery and Archana Puran Singh at the sixth edition of the fashion awards. Celebrities Goher Khan, Simone Singh, Anuparma Verma, Mahima Chaudhry, Fluer Xavier, and many more grooved to the music of Hariharan and danced to the beat of Daksha Seth and the Terence Lewis choreographed spectacular 'Moulin Rouge' by Parizaad Zorabian.

"Lycra Images Fashion Awards recognize the true worth of brands & retailers among consumers and trade as they are based on the verdict of over 7500 brand conscious consumers including some 250 industry bigwigs and market analysts who nominate their most favoured brands," said Amitabh Taneja, Chief Convener, Lycra Images Fashion Awards (LIFA).

The awards involved round the year consumer and trade survey by F&R Research, Nationwide brand usage study by A C Nielsen ORG Marg, self nomination by brands, retailers and fashion companies and performance assessment by KSA Technopak with a team of senior consultants and analysts. Lycra Images Excellence Awards are awarded to brand & retail professionals and industry entrepreneurs and nominated CEOs in the business of fashion and retail.

The response was amazing on self-nomination filed by the key brands and retailers with detailed information on Growth, business performance & profitability, Fashion Forwardness, Marketing & Sales Acumen, Brand Equity, Campaign and its effectiveness, customer servicing & loyalty programs supported with hard facts and figures specific to their performance in 2005 over previous year. Walking away with the most prestigious Award For Excellence In The Business Of Fashion was the dynamic Kishore Biyani, MD, Pantaloon Retail India Ltd. who has inspired many individuals in India to follow in his footsteps.

Krish Iyer, MD and CEO, Piramyd who has been the driving force behind the company won the Retail Professional of the Year Award which is given in recognition for work in the business of fashion and lifestyle retailing and contribution towards professionalisation of the retail organization - associated with and who has demonstrated an innovative approach which has influenced the overall retailing outlook in the country.

Shreyas Joshi, President, Raymond Apparel Ltd who has contributed significantly towards introducing innovative branding strategy and influenced the overall branded market in the country was awarded the Most Admired Fashion Brand Professional of the Year.

Meher Castelino, Official Spokesperson IFF 06 said, "The Lycra Images Fashion Awards 06 event honoured the best in the fashion and retail business making this annual event one of the most awaited on the glamour calendar. The LIFA 06 have now unanimously been acknowledged as the Oscars of the fashion and retail industry."

The awards that were given were:

1. Most admired Brand of the year - Smart Casuals - Allen Solly

2. Most admired Brand of the year – Formalwear - Park Avenue

3. Most admired Brand of the year - Fashion Forward - Tuscan Verve

4. Most admired women’s’ wear brand of the year - Benetton

5. Most admired brand of the Year – Jeans wear - Levi's

6. Most admired brand of the year – Shirts - John Players

7. Most admired brand of the year – Trousers - Van Heusen

8. Most admired kids wear brand of the year - Gini and Jony

9. Most admired brand launch of the year - Guess

10. Most admired brand of the year – Footwear - Reebok

11. Most admired brand of the year – Time wear - Titan

12. Most admired Apparel Company of the year - Madura Garments

13. Most admired brand of the year – Jewellery - Tanishq

14. Most admired innerwear Company of the year - Euro

15. Most Admired Home Fashion Brand of the Year - Bombay Dyeing

16. Most Admired Exclusive Brand Retail Chain of the Year - Benetton

17. Most Admired Large Format Retailer of the Year - Lifestyle

18. Most Admired Regional Retailer of the Year - Kapsons

19. Most admired Fashion Brand Professional of the year - Shreyas Joshi, president, Raymond Apparel Ltd

20. Most admired Fashion Retail Professional of the year - Krish Iyer, MD and CEO, Piramyd

21. Most admired Fashion Retail Concept Creator of the year - Pantaloon Retail for ALL, MELA and Fashion Station

Special jury award

22. Most Innovative Fashion campaign of the Year - Levi's Red loop

LYCRA AWARD

23. Most Innovative Lycra Brand of the Year - Reebok - John Penrice and Prakash Bhojwani

24. Most admired Fashion Shopping Destination of the year - Shoppers' Stop

25. Images Award For Excellence In The Business Of Fashion - Kishore Biyani, MD, Pantaloon Retail India Ltd.

(www.televisionpoint.com)

 
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