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Germany: Fur & Fashion Frankfurt to offer right blend of business

Fur in Style - Fur & Fashion Frankfurt is on the brink to present the 2006 fair under this motto. From March 9 to 12, 2006, Frankfurt will again become the gathering place for the international community of the fur industry.

58th international fair for garments made of furs, leathers and material mixes aims to focus foremost on growth markets in Central Europe, Russia and the Far East.

Fair Director Marianne Erletz’s team is currently gearing up with plenty of enthusiasm and optimism for the big event. Experience, professionalism, excellent service and an outstanding infrastructure – that’s what the world’s oldest fur trade fair stands for today. The organizers are planning to use 14,000 square meters of floor space in hall 9.1 of the Frankfurt fair ground.

The fair will feature offerings from all trade players – skin dealers, dressers and dyers, and manufacturers of fur, leather and mixed material clothing, accessories, machine, tool and service providers; as well as trade publishers.

The organizers expect more than 7,000 trade visitors, who are free to not only order but also purchase directly. The focus of this year’s marketing activities is on addressing the rapidly growing markets of Eastern Europe and Asia, above all Russia and China.

Alongside pursuing an aggressive advertising campaign, the promoters are specifically targeting and inviting high-potential buyers. Full-service travel packages are aimed to attract interest and encourage visitors to come to Frankfurt.

But Fur & Fashion Frankfurt also has its sights set on the remaining markets for fur and leathers in Northern, Western and Southern Europe, as well as the Americas.

The 58th Fur & Fashion Frankfurt show’s early date from March 9 to 12, 2006 is thought to be beneficial because it fits in well with visitors’ timetable for ordering fashion wear for the season ahead. Fur & Fashion’s proximity to the Milan fair ( March 15, 2006) is also deemed advantageous, as it allows overseas visitors to attend both key shopping events in one trip.

The furrier trade’s competitive exhibition will also showcase innovative designs from Germany, Austria, Switzerland and other Western European countries. Rounding out the fair’s agenda are attractive, forward-looking seminars addressing real-world business demands.


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