Indegene, medical and scientific marketing services provider has partnered with GlaxoSmithKline Consumer Healthcare (GSKCH) India, to win the Global Pyramid Award for excellence in medical marketing in the category, 'Best use of science'. The Global Pyramid Award recognises marketing, business innovation and excellence in medical marketing throughout GlaxoSmithKline's network on a worldwide basis.

Indegene's efforts to build scientific awareness for the 'Horlicks clinically proven' campaign on the medical marketing front, led by Jaya Mathai, Head Medical Marketing, GSKCH, India, has helped to win this year's Global Pyramid Award. According to Mathai, "This year's Global Pyramid Award demonstrates the importance of having clinically validated claims for Horlicks and the increasing value of medical marketing within GSKCH. Indegene was one of the key contributors helping us get the award this year by assisting us with the medical marketing campaign."

GSKCH also received the Best Campaign Award for their medical marketing campaign on Mother's Horlicks. The campaign aimed at spreading awareness on the benefits of DHA (an omega-3 fatty acid) for pregnant and breastfeeding women.

(www.expresspharmaonline.com)