Pantaloon India Retail, one of the associate sponsors of the Ponds Femina Miss India Contest, will collaborate with designers Anita Dongre and Rocky S to introduce Pantaloon Femina Miss India collection.

The Anita Dongre range launched on February 14, 2006, would consist of western casualwear targeting women between 20 and 30 years.

The collection by Rocky S would be launched during the Miss India contest finale on March 18, 2006, and will mainly include formal apparels.

Sanjiv Agarwal, President (Marketing), explained that being a fashion conscious brand, the company would be seeking close association with fashion industry as well as television and films.

Pantaloon, is headed by Kishore Biyani, a leading fashion retailer of India.

(www.fibre2fashion.com)